Built for automation, not a console.
A person in a console
Your product, scripts and AI agents, through one API
Their agent
Nothing of ours on Apple and Windows
Whoever has console access
Approval Gates: the requester can never approve
Theirs
Yours: your UI, workflows and brand
The Real Comparison
Scroll the table →
| Smplify | Build it in-house | Open source | Traditional tools | |
|---|---|---|---|---|
Who it’s for | Platforms and teams automating device management | Teams building it themselves | Devs extending open-source | IT teams |
What you ship | Your UI, powered by Smplify | Your UI on your engine | Your UI on their engine | Their UI and workflows |
Time to market | Weeks | Months to years | Months to years | Fast for end users only |
Maintenance | We handle infra & all platform changes | You maintain everything | You own infra + project updates | Provider defines roadmap |
Scale | Multi-tenant by design | Depends on your team | Depends on extensions | Per customer, not embeddable |
Governance | Approval Gates on every action, for every caller | You build it | Varies by project | Built around console roles |
Customer control | You own the experience | You own the experience | You own the experience | Provider owns the experience |
Total cost | Predictable usage pricing | Very high | Medium to high | Limits your pricing options |
Biggest risk | Waiting too long to add device management | Underestimating scope | Hitting scale limits | Losing roadmap control |
If Not Smplify, Then What?
If you want device management in your product, you have three other options:
Build it in-house: Months to years to MVP. Ongoing maintenance burden. Apple, Microsoft, and Google spec changes require constant updates.
Use open source: Good for prototypes. Missing enterprise features, multi-tenancy, and scale.
Bolt on a traditional tool: Your customers see two UIs. You lose account control. Their roadmap, not yours.
When a traditional tool makes sense
A traditional tool fits if:
- You want a console to click through, not an API or automation
- You’re not building a product or offering device management to customers
- You manage a small fleet by hand and plan to keep it that way
Smplify is for teams who build device management into a product or automate their fleet — not teams who want another console.
Traditional tools help people manage devices. Smplify lets products and automation do it, with people in control.
Describe what should be true. Smplify keeps it true.
Apple, Windows and Linux today. Android (AMAPI) coming soon. No endpoint agent on Apple and Windows. Multi-tenant. Privilege-grade RBAC. SOC 2 Type II in progress.
“We didn’t build Smplify to be another MDM tool you have to manage. We built it to be the plumbing that disappears so you can focus on building value in your product.”— Ben Greiner, Co-founder of Smplify
